Automotive leader, Groupe Beaucage, adopts Cone, a fully customizable CRM certified by automotive manufacturers
Groupe Beaucage, a leader in the Quebec automotive industry, employs over 600 people in 23 dealerships in the Eastern Townships. Its visionary founder, and team, base their success on teamwork, best-practice knowledge sharing, and innovative initiatives.
The Problem
Groupe Beaucage found that commercial CRM platforms designed for the automotive industry were prohibitive to their vision.
Business Development, and Marketing Directors, Pascal Brousseau, and Dominique Émond, wanted to establish a partnership to implement a robust CRM tool, hyper-targeted to their needs.
Challenges of using CRM platforms in the automotive industry :
The features of industry standard CRM platforms did not allow Groupe Beaucage to innovate.
Instead of having a partner relationship, the team felt that they were “just another number” with their major suppliers.
The price-per-establishment model of other CRM solutions was prohibitive for the Group, which consists of 23 dealerships.
"Cone is constantly striving to improve its product for the right reasons: to generate success for its customers. You can see it in all our interactions: we feel like a team."
Key Achievements
Groupe Beaucage and Cone developed a partner relationship, with simplicity, flexibility and speed of execution being top of mind.
Through transparency and trust, a collaborative, unique solution was developed, which responds precisely to the needs of dealers.
Continuous improvement: Cone continues to evolve with Groupe Beaucage’s insight, and has obtained all the certifications required by automobile manufacturers.
Groupe Beaucage can easily obtain specific information required for full visibility over their marketing campaigns.
Added business intelligence and tracking elements to follow its 250,000 monthly website visits.
Metrics and reports show exactly which campaigns (web, radio, calls) are converting into sales (3,000 to 5,000 leads per month.) This visibility allows for optimization of campaigns and processes.
Thanks to Cone, all customer requests are received and responded to extremely fast, giving Groupe Beaucage a competitive edge in its sector.
How can Cone help you build stronger relationships with your customers?
Never miss another follow-up. Automate manual tasks. Focus your efforts in the right place, at the right time.
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