Building a CRM Salespeople actually
want to use
We built Cone because every CRM we tried felt like overhead. This one’s different — fast to learn, built with AI, and designed for adoption from day one.
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Our Mission
Creating a CRM that users love.
Empowering businesses with innovative, user-focused technology that drives adoption, growth, and success.
Cone makes a name for itself!
Our Values
At Cone, we value simplicity, innovation, and people. We are dedicated to creating technology that’s intuitive and engaging, fostering adoption and empowering teams to thrive.
Our Team
Alain Paquin
Michael Orsoni
Dan Paisley
Josée Rhéaume
10 Years of Innovation
Our story and how we revolutionized CRM
The Beginning: A Vision for Better CRM
Cone’s story began over a decade ago with a mission to transform the way businesses work with CRM. Instead of clunky, manager-focused tools, we envisioned a platform that empowered sales teams and made everyday tasks simpler. From our earliest deployments, the goal was clear: build technology people actually want to use.
Solving the Adoption Problem
Industry data revealed what our clients already knew: over 50% of CRM projects failed because adoption never stuck. Salespeople were drowning in admin work, jumping between tools, and losing focus on selling. We listened. Cone was designed with AI-powered simplicity, intuitive design, and gamification — solving adoption by creating an experience teams genuinely enjoy using.
Reinventing CRM for the Future
Today, Cone stands as a reimagined CRM built for the modern era. With AI automation, mobile-first design, and integrated marketing tools, Cone eliminates complexity and keeps teams focused on what matters most: building relationships and driving growth. It’s not just a CRM upgrade — it’s a new standard for how technology adapts to people, not the other way around.
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