From CRM Trailblazers to AI Game-Changers: The Journey Behind Cone
For over a decade, we’ve been on a mission to empower growing businesses. Long before we became Cone, we operated as CentrixOne and Boom CRM: two trusted platforms built with small and midsize teams in mind. We helped thousands of businesses track deals, manage customer relationships, and run marketing campaigns with confidence.
But as the CRM industry evolved, one stubborn challenge remained: getting people to actually use the system.
Despite robust features, traditional CRMs often fall flat in practice. Sales and marketing teams find them clunky, hard to adopt, and disconnected from their everyday reality.
We heard it time and again—CRMs weren’t helping people work better; they were slowing them down.
We realized that the future of CRM has to be rethought from the ground up. So, we made a bold move: we united our companies under one brand, with one mission.
Cone was born. A new name, and a complete reimagination of what CRM and marketing automation could be.
At Cone, we believe software should serve the people who use it. That’s why we rebuilt the entire experience with three clear goals:
- Make it smart: AI isn’t an afterthought—it’s the engine.
- Make it simple: No manuals. No friction. Just flow.
- Solve the problem of adoption: If people don’t love using it, we’ve failed.
The result? A platform built not just for business needs, but for real human behavior.
- A smart desktop CRM that handles the repetitive work for you, surfacing what matters most, when it matters.
- A mobile AI sales assistant that nudges reps, shares insights, and helps close the loop, all while on the move.
- A powerful marketing automation suite that streamlines workflows, amplifies your reach, and boosts ROI.
- Industry-ready modules tailored for automotive, real estate, manufacturing, and more.
With Cone, everything works together in all all in one, unified experience: CRM, marketing, communication, automation. No more bouncing between tabs or systems. No more missed follow-ups. No more tech fatigue.
Our commitment goes beyond code.
We’ve built Cone to support the people who drive growth: the right-brain salespeople, the resourceful marketers, the ambitious founders. We’re not here to replace your team with AI; we’re here to equip them with tools that finally work with them.
And the impact speaks for itself:
- Increased productivity
- Higher adoption rates
- Faster onboarding
- Smarter selling
We’re incredibly proud of how far we’ve come.
Cone is already transforming the way modern teams manage relationships and growth.
💡 Our AI-powered sales assistant launches this fall, bringing a new level of intelligence to CRM.
🌎 Our platform continues to scale, reaching businesses across North America.
📈 Our team continues to innovate, with features that reflect how people actually work today.
As we mark this 10-year milestone, we’re not just looking back—we’re building forward.
Join the thousands of forward-thinking businesses choosing Cone to power their sales and marketing.
Because CRM shouldn’t be a burden.
It should be your advantage.
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