BUSINESS SERVICES (B2B)
The Finitec Group increases efficiency and sales tracking with Cone CRM
Finitec Group is a leader in the field of flooring accessories and solutions, with multiple divisions and several brand names including products in the finishing, restoration, maintenance and soundproofing sectors.
Since 1993, the company has built a distribution network that extends across North America. Technology and innovation are at the heart of its avant-garde development.
The Problem
In 2017, Finitec Group embarked on the Baseline Selling training program, with the aim of supporting its growing team of salespeople to represent its products to its partners.
To successfully integrate the new sales program with its growing team of salespeople, Finitec needed a reliable, up-to-date overview of its sales pipeline to track progress and results. It wasn’t even possible to set sales targets.
The implementation of Baseline Selling brought forth a number of sales management problems:
Laborious, disorganized sales tracking
Decentralized data with no overview on real-time data
Multiple sales funnels for each salesperson
Wasted time using Excel documents
Missed opportunities and lack of focus on current opportunities
"We didn't have an overall pipeline goal!"
The solution
In November 2019, Cone proposed a customized, affordable and easy-to-use CRM solution to support Groupe Finitec and its sales team. In under three weeks, the CRM was up and running, and customized.
In the tender launched by Groupe Finitec, Cone stood out from its competitors due to its reasonable price, the versatility and simplicity of its product, and the quality and speed of its customer service. To meet the initial challenge, it was essential that Finitec Group’s Baseline Selling program be integrated with Cone CRM.
"Thanks to its ease of use, all our sales staff adopted Cone CRM in less than a month!"
Key Achievements
Due to its visual simplicity and ease of use on a day-to-day basis, Cone CRM was unanimously adopted by the Finitec team.
Since implementing Cone, the manufacturer has seen an increase in sales numbers. Management has a better overall view of sales by salesperson, and by division. Reps can manage their time more effectively.
The results of using Cone CRM are conclusive:
Better day-to-day tracking of sales
Clearer overview with centralized data
Establishment of a global, measurable pipeline objective for sales staff
Accessible, time-saving online platform
Ability to plan upcoming opportunities, while focusing on current projects
In the construction industry, it’s not uncommon for one job to lead to other projects. A CRM makes it possible to record every potential new project, seizing every opportunity at the right time. The Finitec team can focus their energy on priorities, confident that they will never miss another business opportunity.
"It's an excellent sales management software. It's easy to use, very visual, and adapts to our needs!"
How can Cone help you build stronger relationships with your customers?
Never miss another follow-up. Automate manual tasks. Focus your efforts in the right place, at the right time.
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