Apollo.io
Apollo.io is a sales intelligence and engagement platform that helps teams find prospects, enrich contact data, and run outbound campaigns more effectively.
Overview
Apollo.io is a sales intelligence and engagement platform designed to help go-to-market teams find, enrich, and manage prospect and company data. It is commonly used by sales, business development, and revenue operations teams to discover leads, access verified contact information, and keep prospect data up to date. Apollo.io supports integrations through both Zapier and its public API, enabling automation and data sync with external systems.
Apollo.io can integrate with Cone CRM to streamline lead management and data enrichment workflows. Prospect and company data sourced or updated in Apollo.io can be pushed into Cone CRM, helping teams maintain accurate and actionable CRM records. This integration can be enabled via Zapier for no-code automation or through API-based workflows for more advanced use cases. For Cone CRM users, connecting Apollo.io reduces manual data entry, improves data quality, and accelerates sales workflows by ensuring that enriched prospect information flows directly into the CRM where it can be acted on.
Key Features
- Prospect & Company Database – Access and manage contact and account data for sales and outreach use.
- Data Enrichment – Keep CRM records accurate with updated contact and company information.
- Zapier Automation Support – Enable no-code syncing between Apollo.io and Cone CRM.
- REST API Access – Programmatically retrieve and manage people and company data.
- Centralized Lead Management – Reduce duplicate work by syncing prospect data into the CRM.
- Improved Sales Efficiency – Spend less time on manual research and data entry.
Common Integration Use Cases
- Create new leads in Cone CRM when a new contact is added in Apollo.io (Zapier).
- Update existing Cone CRM records when contact details change in Apollo.io (Zapier).
- Enrich Cone CRM contacts with company and people data retrieved from Apollo.io (API).
- Sync newly discovered prospects from Apollo.io into Cone CRM for sales follow-up.
- Keep CRM account records aligned with updated company information from Apollo.io.
- Reduce manual imports by automating prospect data flow into Cone CRM.
Endpoints
Pricing & Access Requirements
- Apollo.io: Offers free and paid plans with different limits on data access and features.
- Zapier: A paid Zapier plan may be required for multi-step automations or higher task usage.
- API Access: Apollo.io API access requires an authenticated Apollo.io account; availability and limits may depend on plan.
- Pricing Note: Pricing varies depending on plan; refer to the official website for details.
Setup Notes
- Authentication: Apollo.io API uses API key–based authentication.
- Prerequisites: API usage and data limits are governed by the Apollo.io account plan and permissions.
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