Cone Brand Guidelines
Logo
Cone has a single logo that may be used in both horizontal and vertical formats.
On Light Backgrounds:
Always use the dark version of the logo.
On Dark Backgrounds:
Always use the white version of the logo, ensuring there is sufficient contrast for full visibility.
On Light Backgrounds:
Our one colour logo should only be used when there are colour restrictions due to technical reasons, e.x. black and white printing. A dark logo should be used on white.
On Dark Backgrounds:
Use the white symbol and wordmark on black, navy, or any background where the gradient lacks sufficient contrast. The gradient icon should always remain clear and easily distinguishable.
Clearspace
Maintain a clear space around the logo equal to the height of the 'o' in Cone. No text or design elements should encroach into this space.
Partnerships
When pairing our logo with a partner logo, both logos should feel equal in size. The scale of the logos should be optically balanced. The distance between the Cone logo and the partner logo should be the width of 'o' symbol.
If the partner logo has to remain in its original colour, the Cone lockup can be white and placed on a background that uses the colour of the partner.
Common mistakes
Don’t use a background that blends into the icon colours
Don’t add a drop shadow or glow to the logo.
Don’t change the logo to the partner brand colours.
Don’t stretch or skew the logo.
Colours
Cone’s primary brand colours — a bold yellow, teal, blue, and deep navy — reflect energy, innovation, and trust, while the secondary palette of rich teal, sky blue, pink, orange, and golden yellow provides flexibility for partnerships and creative applications.
Primary Colors
Secondary Colors
Brand Guidelines Legal Notice
Trademark Notice
Cone, the Cone logo, and all related names, logos, product and service names are trademarks of Cone. Use of Cone trademarks is permitted only in accordance with these brand guidelines.
Permitted Use
You may use Cone logos and brand assets solely for partnership, promotional, or informational purposes, provided such use complies with these guidelines and does not imply endorsement, affiliation, or partnership beyond what is explicitly authorized by Cone.
Prohibited Use
Cone trademarks may not be altered, modified, combined with other marks, or used in a way that is misleading, confusing, or damaging to the Cone brand. Any use that suggests ownership, sponsorship, or endorsement by Cone without written permission is strictly prohibited.
Enforcement
Cone reserves the right to review, revoke, or request changes to any use of its trademarks at any time. Unauthorized use may result in legal action in accordance with applicable laws and Cone’s Terms of Use.
How to Use Cone Brand Assets
You may use Cone logos and brand assets only in the formats provided on this page and in accordance with these guidelines.
Please do:
- Use the logo files as provided, without edits.
- Keep Cone branding separate from your own logo and identity.
- Ensure your use clearly reflects your relationship with Cone (partner, customer, integration, etc.).
Please don't:
- Modify the logo, colors, proportions, or add effects.
- Combine Cone assets with your logo or use them as part of your own branding.
- Use Cone assets in product names, domain names, social handles, or app icons.
- Recreate or imitate Cone’s visual identity (logo style, icons, color system, layout).
- Use Cone assets in any misleading, defamatory, or unlawful way.
No endorsement implied:
Your use of Cone assets must not suggest Cone sponsorship, endorsement, or affiliation beyond the actual relationship.
Need approval?
Contact us for special use cases or co-branded layouts.
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