Brand Kit
The key guidelines to the fundamentals of Cone’s visual identity.
Logo Usage
Cone has a single logo that may be used in both horizontal and vertical formats.
On Light Backgrounds:
Always use the dark version of the logo.
On Dark Backgrounds:
Always use the white version of the logo, ensuring there is sufficient contrast for full visibility.
On Light Backgrounds:
Our one colour logo should only be used when there are colour restrictions due to technical reasons, e.x. black and white printing. A black symbol and wordmark should be used on white.
On Dark Backgrounds:
Use the white symbol and wordmark on black, navy, or any background where the gradient lacks sufficient contrast. The gradient icon should always remain clear and easily distinguishable.
Clear Space
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X
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X
Maintain a clear space around the logo equal to the height of the 'o' in Cone. No text or design elements should encroach into this space.